Overview
Align worked with Interactive Space on this scheme for marketing agency Story Worldwide; a company with offices over three continents, working in brand, content marketing, custom publishing, digital design and marketing – who were looking to move offices from Holland Park to a new space in Farringdon.
Brief
The existing space consisted of a main office with an overlooking galleried area and it was necessary to exit via the street to move between the two. Part of the brief was to solve this and to create better communication between the spaces, which we did by creating a new linking staircase and locating the reception and meeting spaces on the upper level.
Challenges
We had to ensure that branding was present but subtle in the 3D iteration of the scheme, via plenty of usage of black (including lots of blackboard space for info exchange) balanced by delicate shots of yellow.